FORGEWICK / CREATOR EDITIONS

Product case study / A Forgewick studio project

From a crowded skincare shelf to a finished ebook.

We created The Calm Skin Routine Planner around the question adults with breakouts ask most, “what should my routine actually be?”, and turned it into something a reader can use: a short morning and evening routine, a safe way to test products, a 12-week diary and printable tools.

32 pages12-week diary6 printable worksheetsFree studio sample · PDF · 0.2 MB

Self-initiated studio project showing the quality of our work. General skincare information, not medical advice, and not reviewed by a dermatologist. It has not launched with a creator or generated sales.

The actual cover of The Calm Skin Routine Planner, a Forgewick studio edition with illustrated cleanser, treatment, moisturiser, sunscreen and night cream bottles on a shelf

THE CASE STUDY

One reader problem.
A complete product.

The brief: help an adult with acne-prone skin move from a shelf full of products and conflicting advice to “I know my routine, and I'm giving it a fair chance.”

We grounded the guide in dermatology and health-service guidance, which agrees on a short list of basics: gentle cleansing, products that won't clog pores, sun protection, hands off and time. Every chapter turns that into a simple decision the reader can keep.

The finished edition combines original writing, a consistent illustrated style, a worked twelve weeks and six printable tools. In a partner edition, the creator's own expertise and a qualified professional review shape every page.

Explore a product for your audience
  1. 01

    Understand your skin

    What adult acne is, what the evidence says and when to get help.

  2. 02

    Build a simple routine

    A two-minute morning, a wind-down evening, labels and habits.

  3. 03

    Test, track and adjust

    Twelve weeks, patch tests, treatments and a worked example.

  4. 04

    Keep the useful tools

    Six printable worksheets and a one-page summary.

The editorial work
Four sections, a myths page and a fictional worked twelve weeks. Skincare, product-testing and care-seeking statements were checked against the American Academy of Dermatology, the NHS and NICE, and cited in the book.
The design work
32 individually laid-out pages, original vector product illustrations, routine diagrams, a 12-week timeline and six worksheets designed for printing.
The finished deliverable
A complete, downloadable PDF with clickable contents and a watermark on every page. All 32 pages were rendered and visually reviewed.
Page 9: an illustrated three-step routine of cleanse, treat if advised, and moisturise plus protect, with a morning and evening table
09 / A routine with three jobs, not twelve steps.
Page 16: a twelve-week timeline with check-ins at weeks 4, 8 and 12
16 / Twelve weeks, explained with sources.
Page 27: a printable 12-week skin diary worksheet
27 / A tool the reader can put to use.
Original illustration of a simple skincare shelf from the ebook: cleanser, treatment, moisturiser, sunscreen and night cream

HOW YOUR EDITION WOULD BEGIN

Your content.
Your ideas. Your name.

We study your content and the questions your audience keeps asking, and build the ebook around them, including anything you suggest. If you'd like, it carries your name, branding and voice.

This sample shows the level of work we produce for partners. It is a demo of our work, not a fixed product or price.

THE PARTNERSHIP

You share it.
We build and run everything else.

We set everything up

Research, writing, design, the sales page, checkout, digital delivery and customer support, from development through to sales.

You introduce it your way

Review and approve the finished ebook, then share it with your audience however feels natural: posts, Reels, Stories or the link in your bio.

Priced together. Paid transparently.

The price is agreed between you and our team, based on our analysis of your audience and your own input. Sales run on Whop, an independent platform where you can see every sale. Revenue is split 50/50 after Whop's fees, and your share is allocated to you automatically, paid out to the bank account you add.

A PRODUCT WITH YOUR POINT OF VIEW

What would your audience
love to have in their hands?

Tell us what you create and the questions your audience keeps asking. We'll come back with a product idea tailored to you.

Let's explore an ebook together

See all our studio samples