FORGEWICK / CREATOR EDITIONS

Product case study / A Forgewick studio project

From “what's for dinner?” to a week of family meals, planned.

We created The Family Weeknight Meal Planner for the question every busy parent hears at five o'clock. It turns it into something a family can use: a family plate, a 20-minute weeknight rhythm, theme nights, a one-hour batch-cook Sunday, seven original kid-friendly dinners, calmer ways to handle picky eating and a five-minute lunchbox builder.

32 pages7 family dinners6 printable worksheetsFree studio sample · PDF · 0.5 MB

Self-initiated studio project showing the quality of our work. General family food-planning information, not medical advice, and not dietitian-reviewed. It has not launched with a creator or generated sales.

The actual cover of The Family Weeknight Meal Planner, a Forgewick studio edition with an illustrated pasta pot, a bowl of chili and fish-finger tacos

THE CASE STUDY

One reader problem.
A complete product.

The brief: help a busy family get real dinners on the table on weeknights, spend less time deciding and shopping, and make mealtimes with picky eaters calmer.

We grounded the guide in USDA MyPlate and the NHS Eatwell Guide for the family plate, FoodSafety.gov and USDA guidance for cooking temperatures, leftovers, freezing and packed lunches, NHS advice on rice and on preparing food safely for young children, and the Ellyn Satter Institute, the NHS, the American Academy of Pediatrics and a randomised trial of repeated tasting for picky eating. Every chapter turns that into one simple weekly habit.

The finished edition combines original writing, a consistent illustrated style, seven recipes with swaps and kid jobs, a fictional worked week and six printable tools. In a partner edition, the creator's own recipes, voice and a qualified professional review shape every page.

Explore a product for your audience
  1. 01

    Plan the week

    The family plate, a 20-minute rhythm, theme nights, a worked week and a shop-by-aisle list.

  2. 02

    Stock, prep and store

    Cupboard and freezer staples, a batch-cook Sunday, freezer meals and food safety.

  3. 03

    Cook: seven family dinners

    Kids in the kitchen, then seven mild, budget-friendly weeknight recipes.

  4. 04

    The family table + tools

    Picky-eating strategies, a lunchbox builder and six printable worksheets.

The editorial work
Four sections, seven recipes, a theme-night table, a fictional worked week with its shopping list, a batch-cook timetable, a freezer guide, a food-safety page and two pages on picky eating. Plate, food-safety, lunchbox and feeding statements were checked against official and published sources and cited in the book.
The design work
32 individually laid-out pages, original vector illustrations of a pasta pot, chili, tacos, fajitas, fried rice, bolognese, a frittata and a lunchbox, a family plate diagram and six worksheets designed for printing.
The finished deliverable
A complete, downloadable PDF with clickable contents and a watermark on every page. All 32 pages were rendered and visually reviewed.
Page 5: an illustrated family plate with vegetables and fruit, grains, protein and a glass of milk
05 / One plate pattern for the whole table.
Page 15: the sheet-pan chicken fajitas recipe with an illustration, ingredients, method and a kid job
15 / Original recipes with swaps and a kid job.
Page 25: a printable weekly dinner plan worksheet
25 / A tool the reader can put to use.
Original illustration from the ebook: a tray of sheet-pan chicken fajitas and a plate of lentil bolognese

HOW YOUR EDITION WOULD BEGIN

Your content.
Your ideas. Your name.

We study your content and the questions your audience keeps asking, and build the ebook around them, including anything you suggest. If you'd like, it carries your name, branding and voice.

This sample shows the level of work we produce for partners. It is a demo of our work, not a fixed product or price.

THE PARTNERSHIP

You share it.
We build and run everything else.

We set everything up

Research, writing, design, the sales page, checkout, digital delivery and customer support, from development through to sales.

You introduce it your way

Review and approve the finished ebook, then share it with your audience however feels natural: posts, Reels, Stories or the link in your bio.

Priced together. Paid transparently.

The price is agreed between you and our team, based on our analysis of your audience and your own input. Sales run on Whop, an independent platform where you can see every sale. Revenue is split 50/50 after Whop's fees, and your share is allocated to you automatically, paid out to the bank account you add.

Illustrative projection · not a past result or a forecast

What it could look like each month for a creator with 80K engaged followers

800buyers a month if 1% of 80,000 followers buy each month
$19,200in sales a month at $24 each
≈ $9,000a month: your 50% share after est. Whop and payment fees (~6%)

The maths, openly: 80,000 × 1% = 800 buyers × $24 = $19,200 in sales a month. After estimated fees of about 6% that is roughly $18,048, split 50/50, so about $9,024 a month to you, credited automatically through Whop. Writing, design, sales setup, delivery and customer support are covered by Forgewick: $0 to you.

Risk-free 60-day pilot. If the ebook hasn't found its audience within 60 days, we take it down. Nothing is published until you're 100% happy with it, and you never pay anything.

Illustrative projection only. Real results depend on your audience, the price we agree and how often you share it; 1% a month is an assumption, not a promise.

A PRODUCT WITH YOUR POINT OF VIEW

What would your audience
love to have in their hands?

Tell us what you create and the questions your audience keeps asking. We'll come back with a product idea tailored to you.

Let's explore an ebook together

See all our studio samples