FORGEWICK / CREATOR EDITIONS
Product case study / A Forgewick studio project
From "is this normal after birth?" to a gentle plan and a prepared postnatal check.
We created The Postnatal Recovery & Pelvic Floor Planner for the weeks when every piece of advice is about the baby and none of it is about you. It turns what the NHS and NICE say into something a reader can use: a three-times-a-day pelvic floor tracker, a symptom log a physio can read at a glance, the NHS tummy-gap check, a gentle week-by-week movement plan and a page of questions for the postnatal check.
32 pages12 weeks planned6 printable worksheetsFree studio sample · PDF · 0.23 MB
Self-initiated studio project showing the quality of our work. General health information from NHS and NICE sources, not medical advice; not reviewed by a physiotherapist, midwife or doctor; it does not replace the postnatal check. It has not launched with a creator or generated sales.
THE CASE STUDY
One reader problem.
A complete product.
The brief: help a new mother heal well, move a little more each week without guessing, keep the pelvic floor habit that clinicians keep asking for, and ask early when something is not right.
We grounded the guide in the NHS pages on the post-pregnancy body and keeping fit with a baby, NICE guideline NG194 on postnatal care (updated 2026), NICE guideline NG210 on pelvic floor dysfunction and the NHS adult physical-activity guidelines: the pelvic floor exercise itself, the tummy-gap check, when to start moving after a straightforward or caesarean birth, the warning signs that need a phone call, and strength on two days after the postnatal check. Every chapter turns that into one simple habit.
The finished edition combines original writing, a consistent illustrated style, a worked weekend and six printable tools. In a partner edition, the clinician-creator's own expertise, patient questions, voice and clinical review shape every page.
Explore a product for your audience- 01
Understand your postnatal body
What is common after birth, the pelvic floor, the tummy-gap check, when to start moving, and the warning signs.
- 02
Pelvic floor and core basics
The exercise done right, three-a-day anchors, the deep stomach exercise, bladder and bowel habits, back care.
- 03
A gentle return to movement
Weeks one to two, three to six, after the check, movement that fits a baby, energy and mood, what to avoid.
- 04
Keep the useful tools
Six printable worksheets and a one-page summary.
- The editorial work
- Four sections, a what-is-common table, a when-can-I-start table, a warning-signs page, a squeeze-technique table, a bladder-and-bowel habits table, a back-care table, a weekly rhythm and a fictional worked twelve weeks. Every exercise, timing, safety and warning-sign statement was checked against NHS and NICE sources and cited in the book.
- The design work
- 32 individually laid-out pages, original vector pram, mat, cushion, bottle, clock and notebook illustrations, a pelvic floor habit tracker, a symptom log, a tummy-gap check log, a weekly movement planner, a back-care checklist and a questions page designed for printing.
- The finished deliverable
- A complete, downloadable PDF with clickable contents and a watermark on every page. All 32 pages were rendered and visually reviewed.
HOW YOUR EDITION WOULD BEGIN
Your content.
Your ideas. Your name.
We study your content and the questions your audience keeps asking, and build the ebook around them, including anything you suggest. If you'd like, it carries your name, branding and voice.
This sample shows the level of work we produce for partners. It is a demo of our work, not a fixed product or price.
THE PARTNERSHIP
You share it.
We build and run everything else.
We set everything up
Research, writing, design, the sales page, checkout, digital delivery and customer support, from development through to sales.
You introduce it your way
Review and approve the finished ebook, then share it with your audience however feels natural: posts, Reels, Stories or the link in your bio.
The price is agreed between you and our team, based on our analysis of your audience and your own input. Sales run on Whop, an independent platform where you can see every sale. Revenue is split 50/50 after Whop's fees, and your share is allocated to you automatically, paid out to the bank account you add.
Illustrative projection · not a past result or a forecast
What it could look like each month for a creator with 80K engaged followers
The maths, openly: 80,000 × 1% = 800 buyers × $24 = $19,200 in sales a month. After estimated fees of about 6% that is roughly $18,048, split 50/50, so about $9,024 a month to you, credited automatically through Whop. Writing, design, sales setup, delivery and customer support are covered by Forgewick: $0 to you.
Risk-free 60-day pilot. If the ebook hasn't found its audience within 60 days, we take it down. Nothing is published until you're 100% happy with it, and you never pay anything.
Illustrative projection only. Real results depend on your audience, the price we agree and how often you share it; 1% a month is an assumption, not a promise.
A PRODUCT WITH YOUR POINT OF VIEW
What would your audience
love to have in their hands?
Tell us what you create and the questions your audience keeps asking. We'll come back with a product idea tailored to you.
Let's explore an ebook together